Thursday, 31 March 2016

25 Epic Stock Photos to Take Your Designs to the Next Level

25 Epic Stock Photos to Take Your Designs to the Next Level

You don't want to miss this collection of awesome stock photos. Using these epic stock photos in your designs will definitely leave a last impression...

The post 25 Epic Stock Photos to Take Your Designs to the Next Level appeared first on Vandelay Design.

from Vandelay Design

Top Free Sources of CC0 High-Res Photos for Your Website

A decade ago, it might have cost thousands of dollars to get a beautifully-designed website! But thanks to the proliferation of top website builder companies and website frameworks like Joomla and WordPress, it’s now easy, simple, and fast to get a great-looking website template. But the framework is just one part of the equation to a great-looking website.

It’s unfortunate but true that cheap-looking stock images are very common, and can absolutely detract from an otherwise great website design. Even worse than just being tacky and dates, many of these stock images can cost their users cash which could be going to other website improvements. And the effect of high-quality graphics on web design and overall appearance cannot be overstated. In an time where it’s easy for anyone to have a website, the smallest details which can increase your website’s sense of authority and legitimacy can have dramatic returns on subscriptions and conversions. But, believe it or not, there are many websites which offer large, high-resolution, high-quality photos without any copyrights! This means that you can use these photos without crediting or paying! The list of stock photo websites below include images which have all been released under the public domain.

The StockSnap Website:

Located at, this website has hundreds of gorgeous stock photos and high resolution photos all released under the creative commons 0 license. This means they’re free and require no attribution! Their large amount of photos and images, coupled with their amazing, easy-to-use search function, makes it simple to browse all the photos they offer. Hundreds of images are added weekly to this website, and you can easily see which ones have the most views or downloads.


The Unsplash Website:

Unsplash is very similar to StockSnap, and all of their images are released under public domain licenses and published for free. This website has quickly become one of the best go-to sources for stock images, and often their photos are high-definition and broad in scope. Whether you’re looking for cityscapes or portraits, rest assured that you can find it here! Unsplash averages roughly one new photo added a day. Just head to!

The Gratisography Website:

The Gratisography website offers photos free for personal or commercial use, and like all of the above, are free of any copyright restrictions. Interestingly, this website is the pet project of Ryan McGuire, the photographer responsible for the uploads and photos. New photos are uploaded roughly every week, and include amazing black-and-whites and great filtered photos.

The Negative Space Website:

Negative Space provides 20 new photos every week released under Creative Commons CC0. The photos are searchable and can be sorted by category, copy space and color. Negative Space is an apt name for this stock photo resource! Many of the photos do include great examples of negative space, which make them ideal for converting into graphics with words. The image search function allows you to search for images which have negative space on the center, top, sides, or bottom. Perfect for adding some value to your web design!

The Little Visuals Website:

Little Visuals was the pet project of Nic, a longtime photographer, who released all photos on the site to the public domain with no requirement for attribution. But unfortunately, he passed away relatively recently. His family has done a great job of supporting his project in his memory, and continues to run the site on donations. Many of these photos include great everyday scenes in high resolutions.

The Picjumbo Website:

Another large amalgamation of free photos, Picjumbo perhaps has the largest variety. There are abstract images, nature photos, and fashion and tech shots… anything you could want! Free for commercial and personal use, Picjumbo is unfortunately also among the most difficult to search of the free websites we mention.

Read More at Top Free Sources of CC0 High-Res Photos for Your Website

from Web Design Ledger

Wednesday, 30 March 2016

One-Page Portfolios: Trends and Showcase

One-Page Portfolios: Trends and Showcase

The portfolio site is an important asset for any designer or agency. Many potential clients will base their decision of what designer to hire in part on the quality of the portfolio itself, in addition to the work samples showcased on that portfolio site.

One approach to creating a portfolio site that will stand out is to go with a one-page site. Rather than having separate pages for the designer bio, description services, and for specific items showcased in the portfolio, everything can be included on one page.

In this post we'll take a detailed look at one-page portfolios, including a showcase of many excellent examples. We'll also look at some of the common elements and characteristics that you'll find with many one page portfolios...

The post One-Page Portfolios: Trends and Showcase appeared first on Vandelay Design.

from Vandelay Design

Twitter Now Offers Accessible Images For Everyone


Twitter recently turned ten-year old, and to celebrate its birthday, it made its interface friendlier and easier to use for those with visual impairment. In other words, Twitter has made images on its site more accessible for everyone. 

To quote the blog post:

Starting today, people using our iOS and Android apps can add descriptions — also known as alternative text (alt text) — to images in Tweets. With this update, we’re empowering everyone to ensure content shared on Twitter is accessible to the widest possible audience.

Enable this feature by using the compose image descriptions option in the Twitter app’s accessibility settings. The next time you add an image to a Tweet, each thumbnail in the composer will have an add description button. Tap it to add a description to the image. People who are visually impaired will have access to the description via their assistive technology (e.g., screen readers and braille displays). Descriptions can be up to 420 characters.


As you can see, you can now add descriptions to your images, such that those are visible to people with visual impairment. Interestingly, as opposed to the standard 160 characters for tweets, the descriptions for images can be up to 420 characters.

Twitter has also integrated this feature with third-party clients by means of REST API and Twitter Cards.

What do you think of this move by Twitter? Share your views in the comments below!

Read More at Twitter Now Offers Accessible Images For Everyone

from Web Design Ledger

New Launch: Divi 2.7 Levels Up Conversion Rate Optimization in WordPress Themes


Divi 2.7’s new features that have been incorporated into this  release are not simply improvements. They are trend setters. Whereas the vast majority of WordPress themes focus on creating unique and satisfying user experiences, which obviously makes for happy clients. Divi 2.7 takes things a step further.

With this release, Divi is more than a website-creating theme, it is a marketing tool as well. Web designers, as a rule, do not fully integrate sales and marketing solutions into their creations, because they lack the tools that enable them to do so. Divi 2.7 changes all of that. It enables the designer to create websites that have brains as well as good looks.

Why is CRO the Next Big Thing in WordPress Themes?


WordPress themes have long been built with UI and UX in mind, but the vast majority do not go beyond creating websites that can attract and engage users.

They do not measure user activity for purposes of enhancing and optimizing conversion rates. With its 2016 2.7 release, Divi has accomplished precisely that.

Everything changes with the new conversion rate optimizing (CRO) features that have been included in this latest release. Web design and marketing can how proceed hand in hand; for the benefit of the client.

What is Conversion Rate Optimization All About?

  • The objective of CRO is to improve your websites performance; in terms of sales, leads, and so forth.
  • Analysis and subsequent action is based on real information; not on guesses or hunches.
  • Optimization is based on key performance indicators (KPIs) that are often unique to a given website.
  • CRO is designed to make the most of your existing traffic.


Divi 2.7: Introducing Divi Leads


Divi Builder has always been a premium drag and drop landing page builder, but its focus has been more on user experience than on that of the client’s. Divi Leads, a natural extension of the Divi Builder, changes all of this.

Divi Leads is a split testing (A/B testing) system. A/B testing allows two versions of a web page to be compared against one another with respect to their respective marketing performances.

A/B testing is used to:

  • Validate design changes
  • Validate hypotheses behind messages on a page (e.g. a call to action)
  • Validate image placement on a page to see which is most successful in getting the desired user response.

A web page variant may be as simple as a headline or the location of a button, or as complex as a complete redesign of the page. The objective is the same however; to see which way works best with respect to CRO.

Divi 2.7: Introducing Powerful Stats and Insights


It’s worth repeating that conversion rate optimization is based on genuine insights, real data, and statistics rather than on subjective thoughts, hunches, or opinions.

What do powerful stats and insights mean, with respect to Divi 2.7?

After A/B testing has started, pertinent information needed to judge which of the variants is the winning variant is gathered. As noted, KPIs can be somewhat website unique, but generally consist of measurements of clicks, sales, and bounce rates.

The winning variant will be the one that provides the greater advancement toward a given set of goals.

These goals often include determining why website visitors aren’t converting, and fixing the problem once it is discovered what it is or might be.

At times this will be an iterative process that works toward achieving a specific goal, and in most cases a number of design variables will be investigated and tested. Divi 2.7 does this.

More Divi 2.7 Features

This latest release includes improvements in Divi and the Divi Builder in other ways as well. Divi users will love the new portability options, which make it easy to create, share, and transfer both Divi configurations and Divi Builder layouts.

This benefits collaboration among design colleagues and with clients and with clients, since specific configuration settings can be ported.

The new Divi Builder page settings feature makes it possible for the designer to adjust or modify design options for an entire page, as opposed to doing so in an element by element, or module by module, piecemeal process.

All in all, Divi users and newcomers alike will find these 2.7 enhancements will not only be cool, but represent an important new trend in WordPress themes by enabling the designer to test and measure CRO in a working environment.


A Word About Elegant Themes

Elegant Themes currently features a collection of 87 extraordinary WordPress themes that have been put to use by more than 300,000 customers.

Elegant Themes focuses on stellar themes, characterized by pixel-perfect detail and aesthetic superiority. The host of shortcodes, theme options, and templates give the designer total control over the website design/build process.

No matter which theme or themes you select, you can be assured of whatever support you may need to get your website or blog up and running in no time, whether you are a beginner or a seasoned pro. The support is top-notch.


Read More at New Launch: Divi 2.7 Levels Up Conversion Rate Optimization in WordPress Themes

from Web Design Ledger

Stop the Fight! The Ad-Block Debate is Over.

The numbers are clear: there are 45 million active ad-blockers in the United States, a number which grew by 48% in 2015. This cost publishers about $22 billion in 2015 alone, according to PageFair and Adobe.
It’s easy to see why this software is growing faster than any other software segment. After all, online advertising is (in most cases) irrelevant, repetitive, rude, intrusive, irritating, tacky, inefficient, and insulting. Yet, a benjamin survey indicates that a whopping 78% of people believe that journalists and bloggers deserve to be compensated for their work.
… and there’s the rub.
This disconnect has launched a gnarly cold war. NPR, the BBCFortune, AdWeek – they’ve all chimed in on the ethics and business realities of this practice. CNET even questioned the legality of ad-blocking.
The debate is a bit like American politics: we all agree that we want a strong economy, a good national defense, and a healthy and educated population but we have wildly different ideas of how to get there. If journalists deserve compensation and alternate revenue-generators like pay-walls are deemed annoying, what do we do?
We make a better ad.
It needs to be relevant. A quick observation from my personal experience: Google is the worst at this. A few months ago, I read 3 or 4 posts about a football player who had injured his foot and would be missing a few weeks worth of games. Google took this to mean that I must be looking for a podiatrist. D’oh.
It needs to deliver value. Think about the last time that you clicked on an ad. Why did you do it? The benjamin survey I’ve been referencing didn’t offer a strong quantitative signal here but a quick gut feel says that there needs to be a clear incentive to do so. Financial incentive and exclusive access feel most obvious.
It shouldn’t be intrusive. A word to those who implement and buy pop-over or “take-over” ads: enough! It’s hard enough to get someone to come to your website or blog, so why would you impede access to the information that they came for? Imagine if a retail store advertised heavily in your local paper in an effort to generate more foot traffic only to have each person wait at the door for 5 minutes before coming in. No good publisher should welcome this kind of reader experience.

Given an ad format that follows those rules, there is less reason to install an ad-blocker. At benjamin, we’re trying our hardest to come up with something that works. Here’s our first attempt:


It’s an interactive widget rather than a flat text or image that links to a landing page. If you click the orange X you see the next item. If you see the blue $, you move on to a checkout flow.

Benjamin has been deploying these units on sports blogs over the last six months to some success. The bulk of our user feedback includes words like relevant and value to describe the experience which is validation that we’re making progress. For more information on this, the first true merchandise ad network, check out the benja network or the benjamin company blog.

Andrew Chapin is the Founder & CEO of benjamin: deals that don’t waste your time. Benjamin is constructing the first true merchandise ad network with a series of rich media online display advertisements and a series of mobile applications on iOS and Android. He is an avid skier and Boston Red Sox fan.

Read More at Stop the Fight! The Ad-Block Debate is Over.

from Web Design Ledger

FREEBIE: The Internet of Things Stroke Icon Set

As a special offering to you, we have partnered with & to bring you a free set of icons.

Vecteezy & Brusheezy are the places to share your free vector and other vector-related resources. The sites allow you to explore and discuss the creations of other artists from around the world, or just find that perfect icon to anchor your next masterpiece.   

The 33 Internet of Things Icon set has just about every miscellaneous thing you could think of in relation to modern technology

Answer this question: how often do you see an icon set with a flat line Space Station, a smart watch and wifi router in the same set that still look artistic and attractive? Flat line design is one of the most popular styles on the internet. This is what you can download for free.

All the files included are fully customizable. The download includes svg, png, eps, psd, and ai formats, with a 1024×1024 transparent. Enjoy!

Download the Internet of Things Icon Set.

Related: 38 Amazingly Well-Designed Emoji Iconsets

The post FREEBIE: The Internet of Things Stroke Icon Set appeared first on SpyreStudios.

from SpyreStudios

Web Content Personalization: Intersection of IT and Marketing

Web Content Personalization

Effective Strategies for Improving Web Content Personalization

Web Content Personalization

Personalization of web content is becoming increasingly important for businesses to gain – and maintain – their competitive advantage. Web personalization is key to increasing conversion rates and return rates, as well as boosting retention, time-on-site, and page views, according to a December 2015 VentureBeat study, which noted that 87 percent of companies have seen a lift of at least 5 percent in their most important metrics as a result of personalization.

But personalization efforts are no longer solely the bailiwick of marketing. To be successful, IT, design and marketing must work together. Research firm Gartner noted that teamwork is needed in order to evaluate solutions, source data, manage and consolidate the application portfolio, and integrate solutions.

This collaborative effort is predicted to be fruitful. Gartner estimates that by 2018, CIOs who build strong relationships with CMOs will be able to drive a 25 percent improvement in return on marketing technology investment. Furthermore, those firms that that incorporate personalization into digital commerce will realize revenue increases up to 15 percent.

“Personalization enables sellers to remain competitive and drive customer satisfaction, loyalty and advocacy, as well as increase profitability,” Gartner noted. “Consumers who have personalized experiences spend more. Companies that incorporate personalization into B2B digital commerce strategies will make their business customers more efficient, provide a better customer experience and increase the likelihood of greater purchase value as well as upselling and cross-selling — all leading to greater revenue.”

Creative Bottleneck Drives Companies to a Screeching Halt

While the benefits and projected ROI described by Gartner and others are enticing, web personalization programs are very resource intensive. Developers must build code for alternate experiences, then marketers must generate the appropriate content. But as they work together, it quickly becomes apparent that there’s a creative bottleneck.

There are many content optimization/personalization tools – such as Maxymiser, Optimizely, Adobe Target, Ensighten – available today that offer WYSIWYG (What You See Is What You Get) editors to help speed coding and development. But the creative bottleneck stubbornly remains. It all boils down to manpower. With current tools, companies can create great personalization or A/B test ideas. But they are unable to execute on them because the creative team does not have the vast number of people, the time or the resources to develop what’s needed. Effective web personalization needs more than even infinite manpower can be expected to achieve.

For many companies, it’s a Catch 22. The more successful they are in their optimization program, the harder and more resource-intensive it will be to scale and maintain. This is especially true as personalization becomes increasingly granular, requiring even more content catered to the individual user.

The Green Light for Improved Web Content Personalization
So, how can your company scale up its web content personalization initiatives without hiring an army of creative folks?  Here are some strategies that can help you achieve optimal web personalization:

  • Start with A/B Testing – Most A/B testing tools enable you to add segments to your experiments to get insight into how different audiences are behaving in response to each experience. Tools like Maxymiser will automatically find the relevant segments and present them to you. But with some others you have to add the segments ahead of time, which can be guesswork. A/B testing your way into personalization is a great way to back into a personalized site, while also gathering data ahead of time about which personalization strategies are most effective for future use. Of course this leaves out many possibilities as some personalization strategies can’t be backed into. But A/B testing is a great way to increase your ROI with limited resources.
  • Increase the Number of Experiences per Test – Many tests are only run with the default experience and a single alternate. This is fine for UX changes where only a single alternate makes sense. But if your goal is personalization, you should add more experiences since you never know what may garner responses from different segments of traffic. Instead of two experiences, try four or more. This approach will give you more chances to find something relevant to your core segments.
  • Know Who Your Visitors Are – The more you know about your visitors, the more opportunities you will have for personalization. This may sound obvious, but from my experience, it’s often overlooked. In addition to the typical temporal, behavioral and browser-level attributes you are looking at, see what other data is available about your visitors, including information that other internal teams may control. For instance, your CRM probably contains a wealth of information about your visitors’ gender, purchase history, campaign engagement and more.  Several data management platforms (DMPs), such as Oracle Bluekai and Adobe Audience Manager, and even some tag management tools, like Ensighten and Tealium, can help you onboard and make use of this data in your A/B testing tool for segmentation and targeting.
  • Leverage Dynamic Content Creation Tools – You need to remove the limitations associated with manually creating and managing content, and instead take a programmatic approach to those tasks. Tools, such as Cloudinary, automate the process of creating and delivering images dynamically. Simply changing the URL of the image and applying custom parameters right in the image URL will enable you to build a new, customized image on the fly, without creative team involvement. You can reuse existing creative content and transform it to fit your current requirements by re-sizing, cropping, overlaying text and other images, adding borders and more. Taking this step will enable you to scale and execute your personalization strategy by eliminating that creative bottleneck. If you cannot automate content creation, you’ll remain limited not only in the tests you can execute, but in those that you can fully scale going forward after winners are determined.

For web personalization and content optimization to be successful, you must take a broader approach – looking across your organization to encourage closer collaboration between IT, design and marketing. By working in tandem, and leveraging a number of tools available on the market for testing, dynamic content creation and automation, your company can deliver content that is tailored to a wide variety of users, which will in turn translate into more sales, greater return on investment and a stronger, long-term relationship with your customers.

About the Author
Robert Moseley is a senior solutions engineer at Cloudinary.



Read More at Web Content Personalization: Intersection of IT and Marketing

from Web Design Ledger

Tuesday, 29 March 2016

21 Content Marketing Mistakes to Avoid This Year

21 Content Marketing Mistakes to Avoid This Year

Content is one of the most effective ways for a brand to market itself. It's the mode through which you can convince your audience to take action and guide them towards a specific goal. However, content marketing can be a complicated and time-consuming process. There are a number of things that could go wrong. In this article, I'll outline 21 content marketing mistakes and how you can avoid them...

The post 21 Content Marketing Mistakes to Avoid This Year appeared first on Vandelay Design.

from Vandelay Design

ShortPixel’s Alex Florescu: Breaking Down Image Optimization

ShortPixel, Progressive Image Optimization

ShortPixel, Progressive Image Optimization


It’s possible there isn’t another group of people who care about optimization, more than the good folks over at ShortPixels. Between Ionut Croltoru, Simon Dudulca, and Alex Florescu, ShortPixel has more than thirty years of experience behind it. ShortPixel is a Word Press plugin that allows designers to optimize their images, therefore allowing them to optimize their pages in Word Press.

Their Twitter reads like a progress report, constantly letting their users and fans know about their latest improvements, and achievements. Image Optimization may not be the trend now, but with increases in the move to cloud based server options, optimization on every level becomes a critical factor. Alex, who designed the compression API, took time to speak to us about the boons and benefits of Image Optimization, and how it can improve even the core functions of your website.

How does Image Optimization

impact current design trends?

I would expect that having images that take less space, can allow designers to use more of of their available page. 

For those who are unaware, what is the purpose of

Image Optimization, and what kind of

impact can it have for your website?

Most of the time images used on  any given web pages aren’t optimized. That means that while they look good they are much bigger that optimal even though sometimes they were saved for web in Photoshop, for example.

The purpose of Image Optimization is to keep the visual aspect untouched but reduce the size of the images. This positively impacts the page speed of websites which sometimes can be twice as fast.

Having a faster loading website is good for the end user but it is also good for SEO purposes. Many people may not know this, but page speed is one of the bigger factors affecting their Google ranking.

What are the biggest benefits someone can see

from the use of Image Optimization?

Usually the main benefits are speedier websites that lead to lower bounce rates, increased conversions, and more visitors as the site ranks better in search engine.


For those looking at getting their feet wet, what are the

first steps to take in beginning to learn about

Image Optimization?

There are many resources on the web but one may want to read about it more this hereIt’s also crucial to be able to live test how much a website can be optimized, so we offer our own compression test. To upload some images and see how much they can be optimized and how the compressed image looks like, we have made our online image compression available for everyone to use.

What further developments can we expect image optimization to make in the future?

I would expect that image optimization becomes ubiquitous in the following couple of years as it becomes more and more important. It should also become more and more accessible as it is now for WordPress users for example.


For designers, what can Image Optimization

do for them and their projects?

Image Optimization can lead to happier clients when their sites load faster and will attract more visitors. This is especially true in our experience for WordPress users. They choose a web design by the way it looks but later they may discover that unless they use an image optimization plugin like ShortPixel the site will start loading slow and the whole experience be sub par.

Designers can take care of delivering an initial design with all the images optimized, but they can also educate their clients in using tools to make sure all the website images are properly optimized.

From my experience, this attention to detail leads generally to happier customers which in turn leads to more referring customers


Read More at ShortPixel’s Alex Florescu: Breaking Down Image Optimization

from Web Design Ledger

9 Reliable Services for Coding Your Designs


If you prefer to let others do your coding, for whatever reason, but you’re not quite sure where to turn for assistance, we have a solution. We’ve located nine of the top service providers on the market that are capable of delivering pixel-perfect, W3C compliant code that will meet your requirements down to the smallest detail. These developers can be counted on to get things right when converting web designs into awesome looking, high-performing, and fully functional websites, web or mobile apps, or email templates.

Most of these developers accept web designs in any of the common formats. All of them are quite affordable, they will give you quick turnaround, and they provide excellent support. Several of these developers offer a range of services, others are more specialized in their offerings. Whatever your coding needs, you will find the perfect solution here.


Sketch to HTML by


Sketch to HTML by is an excellent choice if you are looking for a premium coding service that can offer perfect solutions for converting your Sketch designs to HTML/CSS/JS pages. Xfive also converts designs to the more popular content management systems, if that is your preference.

This coding service is not only for the benefit of Sketch designers. If you use PSD, INDD, or AI, the Xfive team will be more than happy to do your conversion work for you.

Once you submit your design, in whatever standard format you may be using, the Xfive team will review it and communicate back to you any questions, concerns, or suggestions they may have. This team wants your project to be a successful one just as much as you do, and they can and will make that happen. The team also stands ready to assist you with whatever ongoing maintenance or support activity you may require. Sketch to HTML by is definitely deserving of its place among the top 2016 coders.




PSDgator is a small team of developers that really does like doing cool stuff on the web. While their team may be small in size, their accomplishments are many.

PSDgator will take your Photoshop, Sketch, or Illustrator design and convert it into pixel-perfect, performance-optimized code. Their specialty is Responsive PSD to HTML5/CSS3 conversion, and jQuery and WordPress themes.

Just forward your design any standard format, and the green gator team will review it and advise you of any questions or suggestion they might have.

Once everyone is on the same page, they will be off and running, and you will receive the deliverable in a very short time. PSDgator also specializes in mobile responsive coding, plugin development, and software maintenance. PSDgator is a great choice if you are looking for a coding team that has a rock-solid reputation.




Chop-Chop has been in the hand coding and pixel whispering business since 2010. The team’s mission in life is what any top coding team’s mission should be; to help designers and agencies build great websites.

Their high-quality workmanship, their professional approach to development, and the care and respect they show their clients and customers are reasons enough to include them in our selection of top coders for 2016.

The Chop-Chop team of hand-coding enthusiasts works hard to ensure your PSD, AI, INDD, PNG, or Sketch file designs are flawlessly converted to high-quality, pixel-perfect, responsive markup.

When they receive your design, they will communicate any questions or recommendations they have, and await your permission to begin coding. If, after all is said and done, you are not satisfied with the results, Chop-Chop will refund your money.




htmlBoutique offers premium Front-end, WordPress and Email development. They accept designs in all standard formats and convert them into W3C compliant, pixel perfect code. Nothing new so far? Here is how they are different from the other services we have listed.

Firstly, no up-front payment is required. Secondly, you get a fast first preview within 1 business day.

Thirdly, the end product is completely tailored to the client’s needs. On top of that, a dedicated manager will be there for you for the entire process and will make sure you are completely satisfied with the end result. Sounds good, right?

Direct Basing


The Direct Basing team is one of the premium slicing and coding operations in existence. In the 8+ years they have been in business, they have successfully completed over 12,500 conversion projects for nearly 3,000 worldwide clients.

Unless you genuinely look forward to coding your own designs, it would make sense to let the Direct Basing team do it for you.

They will not only get the job done right the first time, but they will make certain you are kept in the loop from start to finish in the event there are changes, questions, or recommendations.




Founded in 2005, PSD2HTML® is the most reliable and fast PSD to HTML and web development partner. Their team can help you with HTML5/CSS3 markup, CMS implementation, newsletter templates, responsive layout, fancy JavaScript effects, and much more.

Thanks to loads of additional options they offer you can create exactly the website you need. The quality of the code PSD2HTML® delivers is simply second to none.

Their markup is always well-structured, optimized and compatible with all modern browsers and devices. Be sure to check out some code samples and examples of their projects on their portfolio page.




The Netlings professionals can convert your web designs to markup, web or mobile apps, websites, emailers, and more. Letting them do the conversion work frees up time you can devote to your own specialty, web design.

Handing coding over to the professionals, even if you have programming experience yourself, can be a great way to increase your productivity and hone your design skills. You will like the services Netling offers, and the superior level of support they offer their clients and customers.




EmailCraft is a great team specializing in HTML email template coding. If you want to send stunning custom newsletters, transactional or promo emails, they are definitely the best choice. They are fast, reliable and seriously obsessive about quality.

They manually test every email template on 37 popular email clients and on 12 physical mobile devices. Crazy! EmailCraft will also help you with responsive newsletters, MailChimp and Campaign Monitor support and more.



PSDtoWP is a professional WordPress development service. Submit your designs along with the necessary details and let them do their WordPress thing.

The PSDtoWP team will slice your creative concepts and hand-code them into a SEO semantic, fast-loading, cross-browser and device compatible HTML5/CSS3 code.

After you approve it, they’ll start working on the WordPress theme implementation. If you need any post-production support, no problem! PSDtoWP will be here to help. They offer the first 30 days of support for free.


Wrapping it up

Whether you’ve been searching for a development team that offers a range of conversion options, or one that specializes in one or two areas of wed development, you should have no problem at all finding what you are looking for here.

These nine coding service providers are some of the best in the business at what they do. They are easy to work with, they offer great turnaround, and they guarantee satisfaction.

Read More at 9 Reliable Services for Coding Your Designs

from Web Design Ledger

Ditch Coding and Get Super Adaptive Images and a Modern Website

Ditch Coding and Get Super Adaptive Images and a Modern Website

Employing modern web design techniques requires keeping abreast of ever-changing technologies and the latest design trends.

The advent of mobile devices for example, ushered in the need for responsive images; particularly for online marketing and retailing purposes.

Images can cover more than half a page in a modern website’s design. It has been that way for more than two years, and the use of images as opposed to text continues to grow. The proliferation of mobile devices, and the correspondingly wide range of resolutions they require, compounds the problems web designers face.

This example shows how a modern theme, Uncode, is used to create a modern website that promotes a movie. It illustrates the impact the appropriate use of imagery can have...

The post Ditch Coding and Get Super Adaptive Images and a Modern Website appeared first on Vandelay Design.

from Vandelay Design

Monday, 28 March 2016

How to Measure Your Social Media Marketing ROI

how-to-measur- your-social-media-marketing-roi

What’s the ROI on your social media marketing? If you’re like most companies and blog owners, you probably have no idea, and might not even be sure how to begin getting the quantitative measurements to establish that. But don’t let that fact get you down: it’s a problem that plagues even large organizations. Measuring social media marketing success isn’t a straightforward algorithm, and it’s hard to assign things like followers or likes any kind of monetary value.

After all, according to a variety of published sources, roughly 80% of individuals who like a business Facebook page will never go to it again.In general, there are three recommended ways to measure the success of any marketing you do on social media. It includes being able to quantify and measure your conversions, your engagement, and your reach. Most social media channels don’t provide the in-depth analytic and information you need to be able to quantify each of these key areas, and savvy website owners and marketers utilize social media management tools which can provide deeper data.

how-to-measur- your-social-media-marketing-roi

Your Brand’s Social Reach: 

The primary goal of most social media marketing is to acquire new visitors and clients. With that in mind, reach is the primary objective: getting your brand in front of more unique individuals. The number of people who have seen or been exposed to your marketing efforts. These might be connections gained on LinkedIn, Facebook Likes or views, Twitter followers, subscribers, and clicks. But impressions should never be discounted! The reason is simple: not everyone who sees your marketing will be immediately interested in your brand. But it’s entirely possible that they’ll remember it later, and often individuals on social media who see a brand once will consider it more authoritative than a brand they have never seen. But unfortunately, reach is also difficult to put financial value to, because it can be difficult to tell if these same individuals later become visitors or clients. A great way to correct that issue is to calculate how many individuals must be reached before you get a conversion. Divide the amount spent on broadening your reach by the value you assign a conversion, and you have your ROI. Over time and with the use of analytics, you can discover what groups of individuals you reach are more likely to become conversions, which will also increase your social media marketing ROI. And there are plenty of great ways to streamline those efforts.

Your Brand’s Social Engagement:

Your reach is how many people see your marketing efforts: and engagement is the proportion of individuals who interact with it. This is everything from post likes, ratings, clicks, retweets, and comments. As a general rule of thumb, engagement happens only when people feel strongly about what you’re marketing. Engagement is often a factor of the quality of what it is you’re putting on social media, and keeping detailed tabs on your engagement data can help inform your marketing efforts by letting you know what’s popular… and what isn’t. Individuals who engage are usually much more likely to become subscribers or clients than those who don’t. Promoting and marketing materials which yield high engagement also expand your reach, increasing the ROI of your social media marketing. For example, if a user shares your post, it will likely become visible on their timeline, and may be seen by all their contacts. And social media users are far more likely to click on links shared by their friends than on in-site advertisements.

Conversions: The Ultimate Goal

Conversions are simply the actions that you’re wanting potential viewers of your marketing to take. If you’re trying to sell a product, than a sale of that product is a conversion. If you’re trying to gain newsletter subscribers, than a subscription is a conversion. Ideally, you should be able to assign every conversion a numerical value. Maybe this is the price of the average check-out in an online store; or the average amount you make in advertising for each subscriber. In all cases, conversions are the ultimate goal of your social media marketing. In an ideal world, the revenue generated from conversions and the numerical value of your reach the cost of your social media marketing. Accomplishing that is having a positive ROI. In the cases where it doesn’t, that’s having a negative ROI: and that’s not uncommon.

Read More at How to Measure Your Social Media Marketing ROI

from Web Design Ledger

Jupiter Business WordPress Theme Giveaway! Win 1 of 5 Free Licenses

Featured image

One of the leading WordPress themes of 2015, Jupiter V5 already has over 30K paid users who now have access to 50+ Templates! From performing artists and bloggers, entrepreneurs and business owners, to corporations and nonprofit organizations, Jupiter V5 is sure to have a template that will fit your niche. Browse our template categories including, but not limited to, Business, Community, Food, Health, Shop, Technology, and MORE and find the perfect template to actualize your vision!



A Business WordPress Theme For All Seasons!

Use the Visual Composer tool included in Jupiter V5 to access 100+ shortcodes that allow you to customize nearly every aspect of your site without ever having to write one line of code. SEO-optimized, small in website size and updated with the latest trends and technologies, Jupiter V5 also boasts a Google PageSpeed Score over 90, making it the fastest WordPress theme on the market!


Powering 28,000 Websites From Different Niches!

With its intuitive and user-friendly Admin Panel and the mighty Visual Composer which can help you edit 100+ elements and access over 230 styles for your page, Jupiter V5 has made it absolutely easy to customise the templates and start your website in a matter of hours. Being a solid business WordPress theme, Jupiter V5 can help you establishing website that truly reflects your brand and business values. Just to mention a few of Jupiter V5 rich collection of features and capabilities, your powerful business website solution comes with:headers-jupiter-business-wordpress-theme

  • 18 Header Styles
  • 1800 Icons
  • 14 Custom Widgets
  • 10 Custom Post Types
  • 7 Unique Blog Styles
  • 6 Portfolio Hover Animations
  • Main Navigation Hover Styles
  • 3 Portfolio Styles
  • Free Add-Ons

Among the top WordPress themes of 2015, Jupiter V5 is a limitless WordPress framework with about 30K paid users. With its latest update, V5, Jupiter is now capable of creating you a website with the latest trends and technologies. Jupiter is the only theme with a Google PageSpeed score of 95+, making it not only the most powerful but now the fastest WP theme in the market. Thanks to its modular architecture your website size will be much smaller compared to other Multi-purpose themes, leaving you with just the right amount of page assets catered to what you need. We offer an ever-evolving template base with around 50 templates to choose from for your website, from every niche you can imagine. On top of that, you can expect one new template from us every week!

In order to participate follow artbees_design on Twitter! Tweet about this giveaway with #JupiterV5 hashtag and leave a comment below on why you think JupiterV5 will be useful to you or which template best suits your project or niche.

The giveaway starts on  March 28, 2016 and will end on April 4, 2016.
There will be 5 randomly chosen winners.

Win Your Jupiter V5 Theme Here!

Best of luck!


Read More at Jupiter Business WordPress Theme Giveaway! Win 1 of 5 Free Licenses

from Web Design Ledger

Sunday, 27 March 2016

SEO vs. SMO: Driving Traffic Through Search Engines and Social Media

SEO vs. SMO: Driving Traffic Through Search Engines and Social Media

Search engine optimization (SEO) and social media optimization (SMO) are two of the bigger concerns for webmasters and bloggers, as they can both have substantial impacts on the amount of traffic a website or blog receives. But does optimizing your site for search engines hinder your SMO efforts (and vice versa) or can they co-exist? And what are the similarities and differences between the two?

SEO has been a common activity of website owners for years now. Although search engine optimization still remains largely a mystery to many webmasters and bloggers, its basic concepts have been, and still are, fairly simple.

While SEO is no doubt effective, a relatively small number of websites are optimized due to a general lack of knowledge and a high price tag for most professional services. In addition to the cost, SEO is ignored by some because it is difficult to produce immediate results, and real growth in search traffic takes time.

This post will take a look at SEO vs. SMO to see what the differences are in traffic numbers and value to a particular website...

The post SEO vs. SMO: Driving Traffic Through Search Engines and Social Media appeared first on Vandelay Design.

from Vandelay Design

Friday, 25 March 2016

20 Free WordPress Themes for Business Consultants

free wordpress theme for consulting companies

This article includes a compilation of 20 business consulting WordPress themes available for free download.

Who may be interested in this type of product? We are sure that business owners and financial advisors, who want to promote their projects online and draw more customers and more money, as well as professional and amateur designers who want to save time and effort, will appreciate the showcased freebies.

Moreover, all the free WordPress themes listed below were developed by reputable companies and incorporate all the latest features (like responsiveness, parallax effect, clean layouts and so on) that any decent website needs to meet today’s expectations.

Free themes for business consultants are powered by WordPress, the most popular CMS in the world, which means that it will be easy to customize and maintain your website. There are plenty of free plugins and extensions for WP sites, so you will be able to improve your web page functionality as soon as you need to. Your website will grow together with your business and your IT skills. From our viewpoint, a free WP business theme is a great solution for any savvy startup.

And now, let us finally move on to the list of 20 free WordPress themes for business consultants.

1. Globaly

free wordpress theme for consulting companies

A serious business consulting WordPress theme in grey hues. Blue color accents guide your visitor’s eyes through the web page. Theme’s architecture is perfect, which will give your site a professional look.


2. New Group

New-Group - one of 20 free wordpress themes for business consultants

This stylish TempllateMonster WordPress theme is designed in blue and white, and has a lowered position menu. It sticks to the top of the page as you start to scroll. HTML plus JS animation adds life to the site layout and prompts the visitors to take their next step. This is one of the most reputable free WordPress themes on this list.

3. Experts


This free WordPress theme is a perfect design for a business company of any type, and is made in warm earth tones, which makes it feel welcoming. A stylish slider looks trendy and pulls visitors’ attention to the web page.

4. Responsive Business Theme

- one of 20 free wordpress themes for business consultants

This is one of the top free WordPress themes for business consultants. It’s perfect for any business or corporate agency with a clean design and minimal layout. The custom background image makes it even more appealing. The theme is search engine optimized, so your website will be easy to find on the Internet.

5. Personal Blog


This theme was developed for personal business blogs. It has a clean design and minimal layout. A personal blog WordPress theme that is mobile friendly. Valid XHTML + CSS will provide flawless operation of your website.

6. Emmet

Emmet- one of 20 free wordpress themes for business consultants

A clean and responsive free WordPress theme with a pro design created for corporate and portfolio websites. Emmet comes packaged with page builder and is fully integrated with WordPress Customizer. The theme works perfectly with major WordPress plugins like WooCommerce, bbPress, BuddyPress and many others. This is one of the most stylish free WordPress themes for corporate websites.

7. Tora


Tora can be used to create any layout imaginable. It provides support for the Live Composer WordPress plugin. All options are located in the powerful and friendly Customizer. There is no need to switch from back to front end – all your changes will happen live, including colors, layout changes etc.

8. Business

Business - one of 20 free wordpress themes for business consultants

Business Elite is a responsive WordPress theme ideal for a business portfolio and company corporate identity showcase. It is SEO-friendly, cross-browser compatible, has responsive features, the theme is retina ready with clean flat design, it uses one page scroll and parallax technology with easy set-up sticky menu. The theme has a wide list of customizable features including full width slider, front page builder, full screen lightbox slideshow, layout editor and social sharing options. It is compatible with top WordPress plugins such as WPML, JetPack, Contact Form 7, bbPress, BuddyPress, Photo Gallery and various eCommerce plugins.

9. WEN Business

WEN-Business - one of 20 free wordpress themes for business consultants

This spacious corporate theme offers convenience to anyone setting it up. The in-house responsive framework offers features that satisfy a lot of needs and that is convenient to operate with as well. Here are some of them: a one-layout header, clean menu, slider, focused content, pretty effects, portfolio showcasing, testimonials, neat footer, etc. The code is easy to customize and extend by various hooks offered in the build.

10. Business One


Fully responsive, customizable and search engine friendly WordPress theme using Twitter Bootstrap 3, Microformats and Font Awesome icons. The template offers theme options based on Redux Framework. In addition to that, Advanced Custom Fields is used. You can add Contact Form and Google Maps to the contact page. Theme’s sidebar is widgetized.

11. THBusiness


THBusiness free WordPress theme lets you create a business website by just dragging and dropping the widgets in the widget area. The theme is built with Twitter Bootstrap, so it can be viewed perfectly in any environment. Additionally, it features a full width slider that is made with flexslider. Theme Customizer along with theme options panel will help you to customize your website fully, as you wish. For instance, choose the main theme color from unlimited colors with just one click.

12. Business Directory

Business-Directory - one of 20 free wordpress themes for business consultants

With Business Directory you will be able to build your web presence in 10 Minutes just with 5 simple steps. The theme is highly customizable and has several background patterns and Theme Options.

13. Illdy


Illdy is a stunning multipurpose WordPress theme based on Bootstrap front end framework making it fully responsive and mobile friendly. With WordPress Customizer you can create your website in live preview mode. Your website will look better than ever thanks to Illdy’s one page setup with multiple sections that can be tweaked to achieve the personalization you have always wanted. Illdy works with most popular free and premium WordPress plugins such as Contact Form 7, Gravity Forms, Yoast SEO, Jetpack, WP Super Cache, NextGEN Gallery and soon with WooCommerce. This theme is also SEO friendly which will help you attain the highest rankings on Google and other search engines. It comes with full screen background image and parallax scrolling enabled sections for sleeker user experience.

14. Zerif Lite

Zerif-Lite - one of 20 free wordpress themes for business consultants

Zerif LITE is a one page free WordPress theme. It’s perfect for web agency business, corporate business, personal and parallax business portfolio, photography sites and freelancers. It is built on BootStrap with parallax support, is responsive, clean, modern, flat and minimal. Zerif Lite is eCommerce (WooCommerce) compatible, WPML, RTL, Retina-Ready, SEO friendly, supplied with parallax effect and full screen image. This is one of the most reputable free WordPress themes for business consultants.

15. Sequential


Sequential is a contemporary, clean, and multi-purpose WordPress theme. Here are some of theme’s features: Custom Colors, Custom Header, Custom Menu, Flexible Header, Light, Post Formats, Responsive Layout, Right Sidebar, RTL Language Support, Sticky Post, Theme Options, Translation Ready, Two Columns.

16. Ascent


Ascent Theme is a fully responsive free WordPress theme that looks elegant on any device. It is a simple, clean and lightweight WordPress theme based on the most modern technologies like HTML5 and CSS3.

17. Goran

Goran - one of 20 free wordpress themes for business consultants

Goran is a functional and responsive multi-purpose WP theme that is the perfect solution for your online business presence. It comes with Custom Background, Custom Colors, Custom Header, Custom Menu, Editor Style, Featured Images, Flexible Header, Full Width Template, Left Sidebar, Post Formats, Responsive Layout, Right Sidebar, RTL Language Support, Sticky Post, Theme Options, Translation Ready, Two Columns and other features.

18. Edin


Edin is a modern responsive business corporate theme that helps you to create a strong, yet beautiful, online presence for your business. Theme’s features: Custom Background, Custom Colors, Custom Header, Custom Menu, Editor Style, Featured Images, Flexible Header, Full Width Template, Left Sidebar, Post Formats, Responsive Layout, Right Sidebar, RTL Language Support, Sticky Post, Theme Options, Translation Ready, Two Columns – the list goes on.

19. Customizr


Customizr is a versatile and easy to customize free WordPress theme, instantly endowing your online presence with a professional look. It allows anyone to create a beautiful, fast and mobile friendly website compatible with all browsers and devices. Customizr works fine with major WordPress plugins like WooCommerce, bbPress, JetPack and many others.

20. CW Business Lite

CW-Business-Lite - one of 20 free wordpress themes for business consultants

CW Business Lite is finalizing today’s list of free WordPress themes. It’s a clean and modern business WordPress theme, built with responsive design in mind using latest CSS/HTML techniques. CW Business lets you easily build a responsive WordPress site for your clothing, computer, automotive, hair salon, health, cleaning, nonprofit or, say, pest control business.
Summing it up, you have just viewed 20 free WordPress themes for Business Consultants. Take your pick and use them. We wish you the best of luck in building your own business site. Please let us know if we have overlooked any decent free WP business theme at the comment section. Every one of your “likes” and “shares” will be highly appreciated, to boot.

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Read More at 20 Free WordPress Themes for Business Consultants

from Web Design Ledger