Responsive design is nothing new, with smartphones and tablets having long transformed how users engage with the internet. More than just a design trend, mobile optimization is crucial to running a user-friendly website that keeps visitors onside no matter what device they are using. Despite this long-established truth, optimization is often considered advisable rather than imperative, with poor mobile load time continuing to stand between many brands and their customers.
According to Google, this is one area in which the mobile web is underperforming, but with users willing to wait an average of just three seconds before abandoning a site, speed is undoubtedly a factor that cannot be ignored. Having given preference to mobile-friendly sites since April last year, Google is now turning to AMP technology which, whilst accelerating the online experience for mobile surfers, may also have a significant impact on the world of web design...
The post Google’s Mission to Speed Up Mobile: is AMP the Future of Web Design? appeared first on Vandelay Design.
from Vandelay Design http://www.vandelaydesign.com/amp-web-design/
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