Monday, 14 January 2019
Why Synthetic Transaction Monitoring For Web Application Matters
In today’s digital world, reputation is both an asset and a liability. Given that 84% of people trust online reviews as much as an in-person recommendation, according to Forbes, a single negative review concerning your web application can lead to a serious loss of customers. Aspects such as the security, speed, and efficiency of your website will all play a pivotal role in ensuring customer gratification.
While real user monitoring is a necessity, it might not always be enough in the quest to keep customers happy. Combining it with synthetic transaction monitoring might be worth your while when looking to offer convenience. In a nutshell, synthetic transaction monitoring helps to simulate the path that users can take when using your application through a predefined script. It can simulate transactions such as logging in, accessing the cart and payment.
Here is why you should consider integrating it with your other web application performance management strategies:
Improve Success When Venturing Into New Markets
There are a lot of obstacles that your web application will face when venturing into new markets. For instance, slow networks in a new market will mean that including videos on your site will not be effective. It will lead to slow load times and high customer dissatisfaction levels.
Before choosing to launch your services in such new sites, you can always count on synthetic transaction monitoring to offer you insights on how your site will perform in the real world. Additionally, combining it with tasks like sql server monitoring, both during and after the launch, will offer you enough visibility throughout the lifecycle of your site.
Measure Third-Party Application Performance
Today’s websites are conglomerates of small applications, all meant to improve the user experience. However, this use of third-party apps introduces some complexity in how your web application can be monitored. Some of them include SEO add-ons, social networking, and web analytics.
On the other hand, having any of these third-party apps fall short of the expected performance can introduce some dire consequences on the profitability of your business. Committing to synthetic transaction server monitoring will ensure that you can identify the issues with these apps in good time before the customers do. In case one of the service providers isn’t fulfilling their end of the service level agreement, you can use the data collected during the monitoring sessions to file complaints.
Compare Your Performance To The Competition
Any insight that you might have on beating the competition is like gold in the business world. Synthetic transaction monitoring can help you identify how certain changes can affect your competitiveness in your field. For instance, if you are introducing a plugin to your site, it can help assess the effectiveness of the plugin in terms of speed.
You can then compare this to the current or previous speed of your competitors. Such an approach can be quite helpful in determining your future business strategies. The fact that most tests are simulated also makes it less costly than making web application changes that will fall short of expectations.
Promoting Baselining
Performance baselines will easily identify if anything is amiss with your application. By analyzing the data developed through real user monitoring, you can compare the expected performance to the real performance metrics and identify problems. Additionally, it also helps to tell if a tweak that you made to your site was worthwhile.
Synthetic transaction monitoring helps to form the baselines of performance quite early before the launch of your web applications. This can help to both maintain the performance in tip-top shape and improve it when needed.
Conclusion
Synthetic monitoring is a sure way to safeguard your business against negative reviews arising from poor application performance. However, it might not be effective in identifying real-time and unexpected application glitches, which is why integrating it with other performance management solutions is wise. Consider combining it with real-user monitoring solutions to improve the visibility you have on your web application’s performance.
Choosing the Right Platform to Manage Multiple Sites at Once
The post Why Synthetic Transaction Monitoring For Web Application Matters appeared first on SpyreStudios.
from SpyreStudios https://spyrestudios.com/why-synthetic-transaction-monitoring-for-web-application-matters/
Friday, 11 January 2019
Free Bootstrap 4 Tutorials For Mastering The Framework
The release of Bootstrap 4 comes with incredible value to web developers. In this updated version we have a handful of new components, newer updated styles, and a fresh new codebase that’s a lot easier to work with. However if you’ve never used Bootstrap before you may not know where to turn. For anyone brand […]
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from Vandelay Design https://www.vandelaydesign.com/free-bs4-tutorials/
Wednesday, 9 January 2019
Monday, 7 January 2019
Five Reasons Why A Strong Brand Identity For Your Pet Business Is Vital to Success
In a world built on abundance, where clients have their unlimited choices—with numerous competitors offering similar products and services—becoming noticed is becoming more and more difficult. Now more than ever, it is important for a petrepreneur to have an effective brand and marketing strategy to consistently attract ideal clients.
So, what is the key to standing out from the pack? Having a BRAND WITH BITE.
1 – BRANDING BUILDS TRUST
Your brand is the first experience most clients have with your company. It’s the persona of your business—the voice, feeling, design, and strategy that calls your audience to action and compels them to stay. A solid pet business brand helps is also a visual reminder of who you are, what you stand for, and the problems you solve, so it is important to remain consistent and cohesive.
Before you jump straight to the design portion of your brand image, think about the adjectives you want people to think of when they think of your brand. Does your brand reflect those adjectives? If it is not, then your customers will wind up confused and your messaging will be muddied—not exactly the ideal situation if you want to attract your ideal client.
For example, the brand image below was created for a new pet business located in Texas. This business wanted to create a design that read as upscale and soothing while still projecting a modern minimalism. The softened blue palette gives their brand that soothing, trusting feeling and the thin, long fonts give off a dainty, upscale feeling.
Image Source: Poochies Austine Groomers & Pet Lounge
2 – BRANDING MAKES YOU RECOGNIZABLE
Having a custom and cohesive guide for your brand visuals helps you create a memorable and recognizable image for your company. A simple logo alone does not make for a strong brand identity to start. Simply put, your pet businesses brand needs to be a series of thoughtful and professionally designed elements specifically created to help you be:
Distinct – stand out from the pack
Memorable – strong visual impact and therefore, easily recognizable
Cohesive – various print + digital assets that compliment each other while establishing a consistent message
Authentic – tells a story that is uniquely you
Iconic – allows your brand to be timeless while still being able to evolve
This pet business brand was designed to be distinguished and easily recognizable by utilizing bold and striking shapes to make their logo. To add a personal touch, it also showcases the client’s love of Boston Terriers. A set of patterns was also used to help further this brand’s all natural look and feel; since their treats are truly all-natural. After the launch of their new brand, their online and offline sales have nearly doubled. With a strong brand, your customers will have no problem remembering you for their future needs.
Image source: Spoiled Dog
3 – BRANDING SETS YOU APART
With the pet industry consistently growing and not showing any signs of slowing down, it is more important than ever to set yourself apart from your competition. A strong brand identity leads to increased engagement, conversion, and growth. After all, first impressions matter and you’ll never get a second chance to make that first impression (you WILL be judged on how your brand or lack thereof, is initially perceived). Clients often make assessments on service or product quality based on how polished (or unpolished) a brand looks. So, if your brand image is less than stellar, you could be leaving sales on the table. A professionally-designed brand matters when it comes to everything you do and it adds value. Ultimately, it will give you a major competitive advantage because branding is a visual, tangible, and controllable area that will set you apart from your competition. Make your audience’s experience with your unique and tail wagging-ly exciting.
This pet business re-brand for Catnip Takeout is truly unique. Not only is it for a feline pet business, but also was designed and developed to only use two colors. This was then carried throughout the entire company branding. A custom typeface that uses a strong pattern was created to emphasize that this toy maker is known for their use of bold and beautiful patterns for their cat toys.
Image Source: Catnip Takeout
4 – BRANDING GIVES YOU CLARITY AND DIRECTION
There is no point in having a great pet product or service if your visual communication fails to connect your audience with your messaging. If your visual identity isn’t consistent and appealing then your audience may not take you seriously. Worse yet, your client or customer may choose your competitors instead of you – just because your competitors looked and felt more professional.
Branding is the key tool for meticulously connecting and presenting all of your communications in a way that provides clarity on your company differentiators and product offerings. Setting the brand standards for your company’s voice and visuals provides focus and guidance—no more aimless wanderings. With brand standards, you’ll be able to create content with intent.
An example of brand clarity and direction is seen here in The Tell-Tail Paw, LLC. This pet business’ brand was created and developed around the client’s formal background in gourmet baking and her love of literary classics. This brand was designed to exude a look of sophistication and class by using a bright, yet elegant color palette combined with a classy and upscaled pattern and iconography to match.
Image Source: The Tell-Tail Paw, LLC
5 – BRANDING CONNECTS EMOTIONALLY
As mentioned previously, creating a consistent, cohesive brand will help to build brand trust and emotional connections with your target audience and since most consumers purchase based on emotion, it’s important to have this established from the beginning.
This company knowing their audience well, had a sweet, bright and sophisticated brand look created that would instantly connect with her upscale clientele. In addition, the brand also included her two moms’ favorite colors: feminine pink and chocolate brown. To top things off, custom illustrations were created to further and solidify her brand. This logo has been around for years and yet still connects with customers today.
Image Source: Barkers Lane Pet Spa + Boutique
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When it comes to your pet business we know all your time, skill, effort, and energy is poured into it. Having a professionally-designed brand identity will help solidify your worth and place within this highly-competitive industry. Since great design is the first thing your audience will notice both online and offline, you can not afford to cut corners. Know you’re worth it and be willing to invest so you can show this to the rest of the world.
Now go make your MARK and SPARK!
Read More at Five Reasons Why A Strong Brand Identity For Your Pet Business Is Vital to Success
from Web Design Ledger https://webdesignledger.com/five-reasons-why-a-strong-brand-identity-for-your-pet-business-is-vital-to-success/
Friday, 4 January 2019
16 Best Web Animation Libraries For Developers (CSS + JS)
It seems like every year there’s a new batch of frameworks and libraries for the web. This gives developers an endless stream of assets to play with and try out in their projects. Not all of them will work for every project, and the animation-focused libraries don’t all support the same UIs. But the only […]
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from Vandelay Design https://www.vandelaydesign.com/best-web-animation-libraries/