Web Solutions Blog: Why Synthetic Transaction Monitoring For Web Application Matters

In today’s digital world, reputation is both an asset and a liability. Given that 84% of people trust online reviews as much as an in-person recommendation, according to Forbes, a single negative review concerning your web application can lead to a serious loss of customers. Aspects such as the security, speed, and efficiency of your website will all play a pivotal role in ensuring customer gratification.

While real user monitoring is a necessity, it might not always be enough in the quest to keep customers happy. Combining it with synthetic transaction monitoring might be worth your while when looking to offer convenience. In a nutshell, synthetic transaction monitoring helps to simulate the path that users can take when using your application through a predefined script. It can simulate transactions such as logging in, accessing the cart and payment.

Here is why you should consider integrating it with your other web application performance management strategies:

Improve Success When Venturing Into New Markets

There are a lot of obstacles that your web application will face when venturing into new markets. For instance, slow networks in a new market will mean that including videos on your site will not be effective. It will lead to slow load times and high customer dissatisfaction levels.

Before choosing to launch your services in such new sites, you can always count on synthetic transaction monitoring to offer you insights on how your site will perform in the real world. Additionally, combining it with tasks like sql server monitoring, both during and after the launch, will offer you enough visibility throughout the lifecycle of your site.

Measure Third-Party Application Performance

Today’s websites are conglomerates of small applications, all meant to improve the user experience. However, this use of third-party apps introduces some complexity in how your web application can be monitored. Some of them include SEO add-ons, social networking, and web analytics.

On the other hand, having any of these third-party apps fall short of the expected performance can introduce some dire consequences on the profitability of your business. Committing to synthetic transaction server monitoring will ensure that you can identify the issues with these apps in good time before the customers do. In case one of the service providers isn’t fulfilling their end of the service level agreement, you can use the data collected during the monitoring sessions to file complaints.

Compare Your Performance To The Competition

Any insight that you might have on beating the competition is like gold in the business world. Synthetic transaction monitoring can help you identify how certain changes can affect your competitiveness in your field. For instance, if you are introducing a plugin to your site, it can help assess the effectiveness of the plugin in terms of speed.

You can then compare this to the current or previous speed of your competitors. Such an approach can be quite helpful in determining your future business strategies. The fact that most tests are simulated also makes it less costly than making web application changes that will fall short of expectations.

Promoting Baselining

Performance baselines will easily identify if anything is amiss with your application. By analyzing the data developed through real user monitoring, you can compare the expected performance to the real performance metrics and identify problems. Additionally, it also helps to tell if a tweak that you made to your site was worthwhile.

Synthetic transaction monitoring helps to form the baselines of performance quite early before the launch of your web applications. This can help to both maintain the performance in tip-top shape and improve it when needed.

Conclusion

Synthetic monitoring is a sure way to safeguard your business against negative reviews arising from poor application performance. However, it might not be effective in identifying real-time and unexpected application glitches, which is why integrating it with other performance management solutions is wise. Consider combining it with real-user monitoring solutions to improve the visibility you have on your web application’s performance.

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