Humans love stories. We’ve been using them to share and receive information for thousands of years; in fact, according to anthropologists, stories are one of the few things common to every culture. In our society, stories account for roughly 65% of personal daily conversation.
What does our obsession with stories have to do with website “About” pages? Great question.
As you know, the average Internet user has the attention span of, well, a goldfish. You barely have any time to engage them before they’re clicking on to something new.
Here’s where stories come in. Your “about” page is your opportunity to hook users—to establish some trust, communicate key facts, and ultimately, create a relationship with them.
If you craft a great one, it could end up being almost as important as your homepage. Read on to learn the four elements of an awesome “about” page, and a gallery of some of the best about pages...
The post Best About Us Pages: How to Craft a Killer About Us Page appeared first on Vandelay Design.
from Vandelay Design http://www.vandelaydesign.com/best-about-us-pages/
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