Unless you’re reading this from 1995, you’re probably aware that most websites have a large visual element. Amazon, Play.com, eBay, Apple Store… open any of their homepages and you’ll instantly be bombarded with tasteful product shots designed to lure you in. Clearly, photography is a big part of online product marketing – and why shouldn’t it be?
For decades, creative photography has been used to sell us everything from watches to waffle irons. So how do you make your small-business website stand out against a horde of well-funded competitors? While no-one can guarantee instant success, there are a few steps you can take to ensure you’re at least headed in the right direction. Here are 5 of them...
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from Vandelay Design http://www.vandelaydesign.com/visual-merchandising/
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