Monday, 22 August 2016

How Freelancers Can Balance Business Objectives and User Needs

How Freelancers Can Balance Business Objectives and User Needs

No, I don’t want to be my healthiest self.

No thanks, I don’t care about staying up-to-date on world news.

That’s okay, I enjoy going to sleep alone every night.

Chances are, while browsing the web you’ve been hit with one (or several) of these shame-inducing pop-up windows. Lately, they’ve become ubiquitous—so ubiquitous, in fact, there’s a tumblr solely devoted to documenting them.

These pop-ups are a classic example of business objectives overruling user needs. Clients ask designers to do this all the time: They make a request that’s great for the business, but not so good for the user...

The post How Freelancers Can Balance Business Objectives and User Needs appeared first on Vandelay Design.



from Vandelay Design http://www.vandelaydesign.com/balance-objectives-and-needs/

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