The basis of content marketing is to publish amazing content on your website that draws people in from all over the web. It’s a sort of antithesis to typical marketing where you’d go out and use billboards/commercials to draw people into your site. But content marketing is much more valuable since it offers real value to your customers. This process isn’t always about making conversions (although that’s important).
Great content marketing should also help craft a brand and help people recognize that your website is full of helpful, free content that goes beyond just business...
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from Vandelay Design http://www.vandelaydesign.com/content-marketing-for-designers/
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