As one of the most complicated and interactive types of sites, a web store can be a daunting task for the uninitiated. Even if you’ve been working in web design for years, you might not know where to start. So once you’ve made decisions on the large-scale aspects, like a solid wireframe and clear conversion tunnel, take note of these necessary concepts that can help your site to greater success:
Choose a Niche that Suits You
You can find anything and everything on the web, so what’s to stop someone from shopping exclusively on big-box retail sites, and instead come to you? It’s important to provide a user experience that makes your customers respect your expertise. If you project a knowledgeable and dependable impression, customers will fell that it’s worth the extra effort they make to shop with you. Identify what makes your ecommerce site stand out, and highlight those attributes in your design...
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from Vandelay Design http://www.vandelaydesign.com/successful-ecommerce/
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